Uncovering oneness and community in living and design.

Creating an identity and digital presence for Ubuntu, a residential project with a signature connected terrace and philosophy of living and thriving together.

Client

Sukhii Ubuntu

Industry

Real Estate

Duration

3 months

Year

2021

Scope of Work

Brand Identity

Publication Design

Digital Design

Saying community is one thing. Depicting it through design is another.

Ubuntu had its roots in African philosophy, with the name itself meaning “to bring you the oneness of humanity.” The project was built entirely around this concept and aimed to enhance the togetherness of its residents. Our design had to do just that and make the message even stronger.

Right from the logo design to the website and brochure, we incorporated elements that reflected this philosophy.

We aimed to bring across the message of joy, peace, unity, strength, and resilience being found through a community that shapes you, just as you shape it. We began with the logo.

Humanity

Towards

Others

Our simple but impactful logo showed oneness in the physical space - the three towers and the connected terrace they share - and the metaphorical.

Everything was then designed through a lens of joy, celebration, warmth and invitation towards this new life.

Close-up of a partially open magazine with the word 'AMENITIES' visible on the cover.

A palette inspired by the seasons

The greenery at Ubuntu was a core part of the structure's visuals as well as the sense of community it was building, and we decided to centre the project’s colour palette around this aspect. We used bright gradients of greens, yellows and oranges that conveyed the feeling of the changing seasons and the gradual evolution of nature over the year.

Primary Font

Secondary Font

Page with gradient background text reading 'HUMANITY COMES TOGETHER RIGHT UPSTAIRS'.

A feel-good palette

These bright colours were complemented by secondary gradients using colours like blues, pinks, and purples. All bright. All happy. All welcoming.

Meaning through abstraction

The iconography we created was illustrative in a semi-abstract manner. They were designed to be used on a larger scale, containing details and patterns that set them apart from the usual kind of icons. Each of them was meant to be an illustration that could be used on its own or with other design elements across mediums, sizes, and contexts.

Green page showing white line icons and text about energy and eco-friendly building features like water efficient fixtures, ample daylighting, local materials, and ventilation.

A holographic foil on the brochure cover reflected light to show a spectrum of colours that added a touch of magic and fun.

Books stacked closely, one with large white text reading 'I AM WHAT WE ARE' on a yellow and green gradient cover.

Open and closed brochures on a gray surface, featuring gradient colors and the text 'I AM WHAT WE ARE.' on the front cover.

Bringing beauty to print

Our elements came together to create stationery and business cards that would be instantly recognisable as Ubuntu’s, and invoke a sense of calm to boot.

Letterhead and envelope set with gradient text stating IAM WHAT WE ARE and subtle logos, on contrasting black and white backgrounds.

Billboard advertising Sukhii Ubuntu 2/3/4 BHK nature enabled homes with a tall building covered in greenery and contact number 9647 363636.

We believe that design should not only look good but also make a positive impact on people's lives.

Ubuntu’s digital home

The brochure’s design was incorporated into the sleek website, with elegant animations to enhance the user experience and bring out the message of oneness that was so integral to the project.

Four fluffy white clouds on a transparent background.

Laptop displaying a tall modern building covered with vertical greenery extending beyond the screen.

A single fluffy white cloud against a plain light gray background.

Promotional collage for Sukhii Ubuntu residential towers featuring night view of tall buildings, amenities icons, and text reading 'Celebrate life, together. Home is Sukhi Ubuntu.'

What life at Ubuntu can be

The message of Ubuntu was one so full of joy and the promise of a delightful future that we wanted to depict it in a way that went beyond our design elements. We collaborated with just the right artist to create whimsical, aspirational, joyful illustrations of Ubuntu and the rich life that could be led there, all centred around our green palette. These immersive illustrations coupled with our rich design, layouts and renders made the brochure stand out and be memorable in a crowded real estate market.

Illustration of three high-rise buildings with rooftop gardens and recreational areas surrounded by clouds against a blue sky.

Black and white illustration of a striped airship or blimp with a cabin underneath.

Black background with white stylized cloud shapes at the bottom and a single cloud extending upward on the right.

With a vibrant visual language, bold typography, and a newfound interest in creating surprising iconography, we created a standout brand experience at every step - from brochure to stationery to website.

Ubuntu says “I am what we are.” And we are delighted to have branded this unique home.

Open magazine showing aerial renderings of modern apartment buildings with rooftop gardens and the text 'LET'S GO HOME.'

Our collaborators for this project

Divya Ramesh

Copywriter

View profile

Felix Roudier-Canler

Illustrator