Building a brand that helps students make the most of the world’s opportunities

Global Study
6 months
Scope of Work
Digital Design

Global Study Tech was a comprehensive portal that helped students study abroad, right from choosing a university to navigating housing solutions in the new country.

The Project

This project required us to give the brand a new identity, from a new name and visual system to a redesigned website, and even the creation of an interactive app for student-advisor interaction.


The ambit of what Global Study offered was so vast that we first needed to define a brand architecture that could set the necessary guardrails for its many products and services.

A sprawling brand architecture

The brand architecture was vast, with different sub-brands of varying names that were popular in different countries - this had to be taken into consideration while renaming.

Keeping it simple

The visual identity needed to be exceedingly simple to cover all touchpoints and reflect a modern outlook, deviating significantly from the existing site design.

An interactive app

The interactive app needed to be built to cater to students and advisors from across the world.

The portal launched in 2020 as Global Study Technology.

They acquired companies along the way, which led to the requirement for a unified brand architecture.

The portal launched in 2020 as Global Study Technology.

They acquired companies along the way, which led to the requirement for a unified brand architecture.

A name so simple.

We simplified and named the main brand “Global Study” to make it more user-facing while retaining the original name’s familiarity.Wherever a sub-brand was very popular in a particular country, we either kept its name or redirected it to the main brand.

A logo that spoke volumes.

Keeping in mind the multiple uses of the logo across web channels and portals, we wanted to create one that was easily identifiable and worked in all sizes.

We arrived at the paper plane motif as the brand’s key identifier.

It depicted the journey of going overseas to study and reflected the users’ aspirations. It also served as a visual aid to bind together the multiple diverse services the brand provided in the studying-abroad process.

A whole new UX

We took the visual identity ahead in the website, depicting the multitude of services through deceptively simple UX, a professional dark design, and crisp information.

Elements were added to solidify the user's belief in the brand before they even thought to look for specific solutions.

Examples of these were the testimonials of previous students and the philosophy of the different advisors on the homepage itself, which built social proof for the brand and personal connections respectively.

Research before the build

Our work in building the StudentAdvisor app was so extensive that we dedicated a whole other case study to it.

Go to case study

The Outcome

A simple name and design with a global appeal, just right for students across the world who are looking to take the next big step in their education and career.

GS Blue

GS White

GS White

GS Teal
GS Teal
GS Light Blue
GS Dark Blue
GS Gray
Primary font
Secondary font

An intuitive website that conveys a lot of information in an effective and easy-to-browse manner, showing the extensive range of services the brand provides.

Features on the website that focus on personal requirements and connections, be it through messages from advisors or the ability to search through the FAQs.

The Inside Look

Building all of this was an exercise in experimentation, patience, and extreme logistics.
We explored (and rejected) dozens of brand new names before settling on “Global Study.” Our initial design iterations used more “obvious” motifs to depict education like pencils or books. However, we weren’t satisfied and wanted to be more abstract and indirect. The paper plane we arrived at was perfect.

There was a lot of information required for the website.

We’re not kidding — it was a LOT. Testimonials, student and advisor images, services lists, university information, the list went on and on. Coordinating with the client to get it all in one place was a challenge, but it was one we tackled quite well.
We faced some issues when it came to geotargeting every user because we wanted the list of advisors on display to be location specific to that student.
After a lot of work (and even more debugging), we got there!

By the end of this project, 2 of our team members were very wistful because they wished they had this kind of service when they were going to study abroad!