The Y-Living website was much like its brochure. Bold yet simple. Empathetic yet truthful. Informative yet accessible.
Crafting a friendly and relateable identity for a unique Gen-Y focused real estate project
Client
InnerSpaces
Industry
Real Estate
Duration
2 months
Year
2022
Scope of Work
Publication Design
Digital Design
CHALLENGE
How could we connect with the specific needs and requirements of younger millenials to showcase these thoughtfully made condominiums?
![](https://cdn.prod.website-files.com/63b3b4cc15f960bcea1e7963/661cdb63ee2022eebf48850d_Y-living%20-%20Challenge-min.jpg)
![](https://cdn.prod.website-files.com/65715a27ca46b0e575ab56bc/65795741ff176efeacea7483_Brochure%20Shoot%20-%20Wonderwall5628%20copy%201.png)
Y Living had its target audience in the name itself - Gen Y. The homes were built to appeal to their lifestyles and requirements and we aimed to connect with that audience through language & design that they related to.
THE APPROACH
Speak truth to Gen-Y, & let them embrace it
![](https://cdn.prod.website-files.com/65715a27ca46b0e575ab56bc/65795b3c2421ac5cf11525dc_brochure%20shoot%20day%2020817%20copy%201.png)
We focused heavily on the copy, and made it personal to Gen-Y. We understood their specific goals, requirements and house-hunting pain points and addressed them head-on.
![](https://cdn.prod.website-files.com/63b3b4cc15f960bcea1e7963/65855de817b299e754150faa_Cover%20Mockup.jpeg)
![](https://cdn.prod.website-files.com/63b3b4cc15f960bcea1e7963/661f83b04276c796e895b635_Y-Living-brochure-shoot-min.jpg)
A no-BS approach
![](https://cdn.prod.website-files.com/63b3b4cc15f960bcea1e7963/661f94529a31d8a74599c042_Y-Living%20-Open%20Brochure-min.jpg)
![](https://cdn.prod.website-files.com/65715a27ca46b0e575ab56bc/657965a49b87f74ac2c82d3b_Brochure%20Shoot%20-%20Wonderwall9396%20copy%201.png)
We understood that millenials have faced some of the toughest challenges when it comes to being stable, settling down, and buying a home. We empathised with them and gave them the answers we knew they would be looking for.
A simple elegance
![](https://cdn.prod.website-files.com/65715a27ca46b0e575ab56bc/65796878a052a4341a79cfbd_Brochure%20Shoot%20-%20Wonderwall9386%20copy%201.png)
![](https://cdn.prod.website-files.com/65715a27ca46b0e575ab56bc/65797115983ebc6ca478892e_brochure%20shoot%20day%2020822%20copy%201.png)
Our design echoed the project's core USPs, which themselves were tailored to what Gen-Y would want. Simplicity. Comfort. Beauty. Practicality. No unnecessary frills. Through bold colours and relatable content, we aimed to grab their attention and hold it.
![](https://cdn.prod.website-files.com/65715a27ca46b0e575ab56bc/657972c9739904ee63d19dc2_brochure%20shoot%20day%2037148%20copy%201.png)
RESULT
We didn't just design a brochure, we manifested a promise to Gen Y — one of connection, conversation, and empathy.
![](https://cdn.prod.website-files.com/65715a27ca46b0e575ab56bc/6579799e936b65a1a9e210a6_Brochure%20Shoot%20-%20Wonderwall9384%20copy%201.png)
Our client had created a unique niche in the real estate market, one not often seen. We turned that into a publication that we knew would resonate with their core audience.
![](https://cdn.prod.website-files.com/65715a27ca46b0e575ab56bc/65797c15ca42e070f477e061_brochure%20shoot%20day%2020814%20copy%201.png)
![](https://cdn.prod.website-files.com/63b3b4cc15f960bcea1e7963/65855d00da7b08c93bdf76bc_LH.webp)
![](https://cdn.prod.website-files.com/63b3b4cc15f960bcea1e7963/65855e7445bf93a367a7e658_Trifold%20Brochure%20Mockup%20copy.webp)
![](https://cdn.prod.website-files.com/63b3b4cc15f960bcea1e7963/65855cc1229f5a06842f50a1_Phone%20Mock.webp)
![](https://cdn.prod.website-files.com/63b3b4cc15f960bcea1e7963/65855e27486a2e04dc2c2196_Business_Card.webp)
![](https://cdn.prod.website-files.com/63b3b4cc15f960bcea1e7963/658552002b0c6456024dbbdc_yliving%20work.png)
![](https://cdn.prod.website-files.com/63b3b4cc15f960bcea1e7963/65855d9d9a75e7b82287bda2_frame%20poster%20mock.jpeg)
Bringing the vibe to the web
![](https://cdn.prod.website-files.com/65715a27ca46b0e575ab56bc/65799fa6f6e2f386face8cd5_Webpage%202%201.png)
![](https://cdn.prod.website-files.com/65715a27ca46b0e575ab56bc/6579a08c2ec4b3ef20876486_wallet.png)
![](https://cdn.prod.website-files.com/65715a27ca46b0e575ab56bc/6579a5338e40164b18b6c654_Brochure%20Shoot%20-%20Wonderwall7692%20copy%201.png)
Conclusion
This project was unlike any we've done before, connecting to a very niche audience and stripping down design to create a simple and memorable identity for Y-Living.