The Y-Living website was much like its brochure. Bold yet simple. Empathetic yet truthful. Informative yet accessible.
Crafting a friendly and relateable identity for a unique Gen-Y focused real estate project
Client
InnerSpaces
Industry
Real Estate
Duration
2 months
Year
2022
Scope of Work
Publication Design
Digital Design
CHALLENGE
How could we connect with the specific needs and requirements of younger millenials to showcase these thoughtfully made condominiums?
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Y Living had its target audience in the name itself - Gen Y. The homes were built to appeal to their lifestyles and requirements and we aimed to connect with that audience through language & design that they related to.
THE APPROACH
Speak truth to Gen-Y, & let them embrace it
We focused heavily on the copy, and made it personal to Gen-Y. We understood their specific goals, requirements and house-hunting pain points and addressed them head-on.
A no-BS approach
We understood that millenials have faced some of the toughest challenges when it comes to being stable, settling down, and buying a home. We empathised with them and gave them the answers we knew they would be looking for.
A simple elegance
Our design echoed the project's core USPs, which themselves were tailored to what Gen-Y would want. Simplicity. Comfort. Beauty. Practicality. No unnecessary frills. Through bold colours and relatable content, we aimed to grab their attention and hold it.
RESULT
We didn't just design a brochure, we manifested a promise to Gen Y — one of connection, conversation, and empathy.
Our client had created a unique niche in the real estate market, one not often seen. We turned that into a publication that we knew would resonate with their core audience.
Bringing the vibe to the web
Conclusion
This project was unlike any we've done before, connecting to a very niche audience and stripping down design to create a simple and memorable identity for Y-Living.
