Styled to perfection
At the junction of historic and avant-garde.
IBC was a structure that was set to transform the skyline of Nashik. Its premium New York downtown-style step architecture was taking Nashik’s business district years into the future, and we wanted its identity to establish that from first glance.
It’s all in the lines
IBC’s facade is clean and contemporary. We drew inspiration from the different elements of the construction and created a sleek, minimalist identity that synced perfectly with the structure itself.
An identity derived from the project’s stunning, larger than life glass facade.
We created a sharp visual approach that was heavy on straight lines, but rather light on the eyes. Shades of grey were our primary colour palette to convey elegance, with understated silver accents adding a touch of luxury.
Elements we explored to make IBC iconic
Taking inspiration from the long vertical glass panes of IBC’s facade, and beautiful glass cubicles.
To show how scenes look when seen through the brilliant surface of reflective glass.
Simple line-based patterns, iconography and illustrations- derived from IBC’s serrated glass edges and vertical panels.