Contours that run through a development project, its logo form, and everything that comes after.

Client

Merusri
Developers

Industry

Real Estate

Duration

9 months

Year

2024

Scope of Work

Brand Identity
Digital Design
Publication Design
Environmental Graphics

Modern interior with a leather armchair, gray sofa, black coffee table, and illuminated wall art saying 'Live in Wonder'.

Modern seating area with a gray sofa and coffee table in front of a dark wall featuring illuminated wavy design and the words 'Live in Wonder'.

Aerial night view of a modern residential complex with well-lit buildings, roads, trees, and a large circular field nearby.

The project’s design is inspired by the Antelope Canyon of Arizona, a majestic red sandstone slot canyon formed millions of years ago. Antelopes cleverly incorporates mounds and layers into its open spaces which allows for ample separated areas residents can enjoy — creating a layered living experience.

Merusri Developers’ legacy of creating homes is built on a foundation of trust and honouring commitments. Their flagship project, Antelopes, is a 9-acre villa project in the precinct of Bengaluru’s Brigade Orchards, Devanahalli. A project that embodies innovation, sustainability, and aesthetic finesse, promising transformative urban living.

How does a great architectural concept translate to a compelling visual identity?

The task before us was clear. To create branding and communication that puts this distinctive idea of “layered living” front and centre.

Open dark green brochure held by gold binder clips on beige background with scattered white letters spelling 'ANT EP LO ES'.

Interpreting Layered Living.

Elegantly and with purpose.

Sunlight illuminating smooth, layered sandstone formations inside a canyon with the text 'Each Home, A Vision.'

The logo features an “A” constructed entirely of contours, embodying Antelope’s layers. The absence of colour emphasises the dynamic lines and the negative space evokes a sense of mystery.

Live in wonder.

A positioning statement that captures Antelopes’ vision for its residents — to flourish in a space where one is constantly inspired by their surroundings. Where one finds joy in the harmonious blend of luxury, nature, and modern living. A statement that signifies a place where every day is an extraordinary experience, filled with moments of beauty and discovery.

Open brochure spread with maroon background highlighting '9 Acres of Awe' community, listing 9 acres, 118 villas, 60+ amenities, and 14,000 sq ft clubhouse at Brigade Orchards, Devanahalli.

The design language leverages lines reminiscent of the Antelope Canyon’s topography to drive in the key theme of layered living.

Open brochure with environmental sustainability statistics showing percentages for extracted materials, CO2 emissions, generated waste, water consumption, and sustainability improvements.

Open book showing two pages with sustainability metrics: left page shows 40% energy and process related CO2 emissions in a circular chart, right page shows 33% of water consumption with wavy line design and text urging new sustainable methods.

These lines are used throughout branding elements to convey a sense of depth and multitudes.

Three outdoor display boards in a park with nature-themed advertisements for Antelopes by Merusri, featuring leaf patterns and text about life layers and wonder.

Outdoor advertisement for Merusri Antelopes showing abstract rock formations with text 'Looks like a painting. Feels like home. Coming soon. Pre-launch booking open with contact details.'

Partially folded beige invoice or application form with sections for applicant details and project details, casting a shadow on a muted green background.

Green and beige decorative wall panels with butterflies, flowers, and motivational text about living in harmony with nature and experiencing life beyond expectations.

Interactive, Engaging, Informative.

In the brand’s website, we prioritised creating balance between eye-catching animations, interactions, and information-heavy layouts.

It contains a responsive hero section, manually built on Webflow, that depicts Antelopes’ signature contour lines with the characters of the word “Antelopes” animating in — an appropriate prelude for what’s to come.

An experience centre that exhibits a smooth extension of Antelopes’ visual identity.
‍
Envisioned with miniature prototypes that were exact replicas of the designed walls.

The Experience Centre —
a preview of the bliss to come.

An experience centre that exhibits a smooth extension of Antelopes’ visual identity.
‍
Envisioned with miniature prototypes that were exact replicas of the designed walls.

A behind-the-scenes look at how the experience centre came to be — from conceptualisation to its execution.

Modern exterior wall with light green layered geometric panels and text saying 'Live a layered life.'

A sensorial experience made with WPC (Wood Plastic Composite) on which each groove was router cut. The use of cove lighting, acrylic letters, and laser-cut glass panels brought in additional depth.

We were left with a space that was minimal and tasteful that evoked a sense of mystery and wonder in its visitors.